The Story Behind Just Good Stuff
Sometimes the hardest chapters in life spark the brightest ideas. Just Good Stuff began with our founder, Gordon Maudsley, on a journey to rebuild his health after illness. What started as a personal fight to regain energy and balance has grown into a mission to make clean, natural supplements accessible to everyone.



The Journey Behind Just Good Stuff
Just Good Stuff was born out of our founder Gordon Maudsley’s personal journey through illness and recovery. After a series of viral infections left him exhausted and struggling with lingering symptoms, Gordon’s health hit rock bottom. Glandular fever caused him to lose 19lbs in just two weeks, followed by post-viral fatigue syndrome. And just as he began to recover, Covid-19 set him back another 18 months.
With the support of a dedicated coach, Gordon started to rebuild his strength through a structured plan. A key part of this recovery was the use of natural, high-quality multivitamins. But sourcing effective, clean supplements proved challenging. And when available, they came at a premium cost.
Seeing so many others in Long Covid groups experiencing the same struggles, Gordon became determined to make natural supplements more accessible. That determination became Just Good Stuff: a brand committed to creating high-quality, additive-free blends that fuel energy, immunity and overall wellness. Each product has been carefully developed to be versatile, easy to use and suited to a wide range of lifestyles.
What About You?
Do you often feel run down, low on energy or like you’re constantly battling one illness after another? You’re not alone. Many people struggle with fatigue, lingering symptoms after viruses or just the daily challenge of keeping their immune system strong.
That’s exactly why Just Good Stuff exists. Gordon’s journey taught us that clean, natural supplements can make a real difference. Our mission is to pass those benefits on to you.
We’ve taken the lessons learned through recovery and turned them into supplements that are:
- Accessible: Premium-quality without the premium price tag.
- Clean: No additives, fillers or hidden nasties.
- Effective: Crafted with nutrient-dense superfoods your body can actually use.
Your health shouldn’t be a struggle. With Just Good Stuff, you can give your body the fuel it needs to fight back, feel energised and stay well.
Explore our organic food supplements
Our Ethos
We’re a small but passionate company at the start of our journey. As we grow, our vision is to build a supportive community where people can share their health and wellbeing stories.
At Just Good Stuff, we believe that everything from seed to supplement should be ethical, sustainable and animal-friendly. Our mission is simple: to improve health without harming the planet. That’s why all our products are made in the UK to the highest standards, using only the purest ingredients.
Better supplements. Better health. Better you.
BROWSE RANGESustainability
We carefully source our ingredients from trusted farms and partners who value their growers and reinvest in local communities. By choosing ethical suppliers, we make sure every supplement supports not only your wellbeing but also the wellbeing of those who produce it.
Read MoreClients just love the Just Good Stuff products...
As someone who spends alot of time and money investing in supplements, I was keen but also sceptical about trying “Just Good Stuff” as I’ve tried many other similar products and been disappointed. This product was surprisingly and refreshingly different from the rest. The taste is very pleasant, as it actually tastes pretty neutral which is rare for a product that contains so many plant based, natural products. The smell is fresh and earthy but by no means off putting. Having taken the powder for just over two weeks I can genuinely say, I’ve noticed a different in my energy levels and also I’ve experienced less bloating and better gut health than I’ve had in years. Having tried lots of alternatives, this is without a doubt the best all round supplement I’ve ever had and i will be recommending to anyone who wants to feel a general boost to their everyday wellbeing and health.
Seth Vaughan
I love this product, it is now part of my daily routine... health is wealth!
Mark Owen
I thought the products were great. Both have a very nice taste to them. I like how easy they are to mix and unlike other similar products I have had like this they do not have a gritty texture to them when drinking, which makes them easy a to consume as part of my everyday supplement protocols.
Theo Coleman


100% Organic natural supplements.


